The selling price according to Ajos coconut oil production 500 milliliters sold at php 150.00 each of every small gallon.

            The same selling price will be adopted by the proposed business since it is usual trade practice to offer coconut oil at the said price. If the price will be lowered than the existing, the tendency of the customer is to think that the existing product is more effective than the proposed. It is the usual psychological thinking of the customer that if the price is lower, the product is second class. Since the proposed product is beginning to enter to the market, the price strategy is to offer it an existing price, which is pattern after the Ajos coconut oil production.